Seniors: The Most Misunderstood Market - TECHNOLOGY - Part 1

Seniors are not out of touch with technology, but is technology out of touch with them?

• 91% of those 50+ report using a computer

• 94% report say technology helps keep them in touch with friends and family

• By 2030 Americans 50+ will spend $84 a year on technology.

And yet, only 2% of the top 1 million websites offer full accessibility.

Although tech companies are expanding their target audiences to baby boomers, there is still a significant gap in technology products for older users.