Seniors: The Most Misunderstood Market - TECHNOLOGY - Part 1
Seniors are not out of touch with technology, but is technology out of touch with them?
91% of those 50+ report using a computer
94% report say technology helps keep them in touch with friends and family
And yet, only 2% of the top 1 million websites offer full accessibility.
Although tech companies are expanding their target audiences to baby boomers, there is still a significant gap in technology products for older users.